Yeezy's Move To Mainstream

How YZY Began

Yeezy is a staple in today's shoe world with almost every demographic falling for Kanye's designs in one model or another, even seen grandparents matching Yeezys with their grandchildren - now that's a wide market share.

Keywords: Yeezy, Nike, Adidas

Yeezy's burst onto the market in 2009, but in a

Nike Air Yeezy 2

different form than most people would expect today. Today's Kanye creation is massively associated with former partners Adidas. But, the original shoe Kanye West (El Owner) of the Yeezy line put out was partnered with Nike - this was the 'Nike Air Yeezy'. Originally retailing for 250$, around £200 in the UK. These pairs, brand new, can fetch up £20,000 - the hold return on investment would be crazy... 

More on the Nike Air Yeezy - Nike Air Yeezy 2 | Hypebeast

The Switch Over

Kanye West's collaboration came to an eventual with Nike in 2014. Their relationship had been on the ropes for a while before this event, so the two's departure from one another didn't come at a massive shock to the sneaker community. 

Yeezy Boost 750

Kanye jumped onto the opp block the next year - in 2015 - and partnered up with Adidas to bring the community the easier recognised Yeezy line, still very present today. The main models being Yeezy; 350, 500, 700 & slides. There is much diverse profile of shoes but we'll stick to the main pairs - and most wearable imo - for today. Awkwardly other than the first Adidas X Yeezy that was released to the public, the Yeezy Boost 750 - in a grey colourway. This model didn't quite hit the mainstream sneaker heads, but it holds a high place by simply being the first Adidas Yeezy to graze the market. With prices being easy 1K+ for a brand new pairs of these today. Another cool addition being the fact that they glow in the dark... if your into stuff like that.

Cop some yeezy 750's here - YEEZY Boost 750 - FARFETCH

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